People don’t buy beauty products.
They buy visions of themselves.
We are a group of innovative and prolific professionals who believe that truth, purpose and storytelling are at the core of visionary beauty brands.
With this mindset, we’ve worked decades in the industry, launched countless brands and helped businesses surpass their goals year after year.
Now, we’ve come together to bring an unprecedented level of creative thinking and strategic services to the beauty industry.
OUR MISSION
“We exist to provide the expertise and elevated know-how of building successful beauty brands while cultivating a culture of integrity, open-mindedness and positivity within the industry.”
- Tanya Choi , Founder & CEO
OUR FOUNDER
Tanya Choi has spent the last decade at L’Oreal, Benefit Cosmetics, Sephora and beauty start-ups where she launched and managed global brand and product development efforts, campaigns and marketing plans to help companies surpass their goals year after year.
Throughout her career trajectory, Tanya was all about the challenging, seemingly un-solvable, riddle-ridden opportunities. This is where she continues to thrive and focus in order to bring the most value to clients, partners and the industry.
Breathing Beauty was born out of her realized purpose to bring beauty into this world through human connection, emotional storytelling and meaningful products.
Passionate about powerful narratives, elevated aesthetics and serving a positive minded consumer.
RELEVANT BRAND EXPERIENCE
